RIVERSIDE CITY COLLEGE

A brand is our reputation, the way Âé¶¹´«Ã½Ó³»­ is perceived by potential students, current and future employees, business partners, alumni, donors, and the community at large.

This purpose of the Âé¶¹´«Ã½Ó³»­ Brand Identity Guide is to provide guidance on how best to represent the College and its programs consistently and effectively, across all channels, in print and imagery. Through brand consistency we ensure all outputs have a common visual appearance - use of logos, fonts, colors and other visual aspects to ensure the Âé¶¹´«Ã½Ó³»­ brand is represented in a consistent and recognizable manner.  

The following links provide valuable resources for proper use of the Âé¶¹´«Ã½Ó³»­ Brand, logos, and services available through the Office of Web and Marketing. 


Students talking

The Âé¶¹´«Ã½Ó³»­ Brand

  1. Identity 
  2. Traits 
  3. Mission, Vision, Values
  4. Extended Brand

Purpose of Standards and Guidelines 

Color 

  1. Secondary Colors
  2. Program Colors

Logos 

  1. Primary
  2. Co-branding 
  3. Secondary Logo
  4. Seal
  5. Athletics
  6. ASÂé¶¹´«Ã½Ó³»­
  7. Iconography

Typography
File Formats
You Matter Campaign
Marketing Requests

Contact Us

Âé¶¹´«Ã½Ó³»­ Marketing Services

Website Updates
Social media Support
Newsletter & Announcements
Photo & Video Services

Âé¶¹´«Ã½Ó³»­D Creative Services - (951) 222-8360

Graphic Design Requests
Photography & Publicity Requests
Event Planning and Support
Strategic Communications & External Relations
District Communication Standards

(951) 222-8585 | printing@rccd.edu

Graphic Design for Print Requests
Printing Requests

Âé¶¹´«Ã½Ó³»­ Marketing Resources Committee

Branding Guide Standards
Review & Update Policy